Real Estate Marketing

Real Estate Investing Education Focus

Students of this class will learn how to clearly define their real estate investing business and then properly market themselves to reach their target audience. Students will come to understand the importance and principles of proper branding and market placement, as well as be able to do the research needed for both. Students will also learn various off-line and online marketing strategies, platforms, and techniques, and discuss the strengths and weaknesses of each as it relates to building a successful real estate investing business.

Course Topics

  • Identify the target audience through proper techniques.
  • Understand the requirements of a market and learn how to approach and address the specific target, in the most effective manner.
  • Review and discuss the proper strategies and success rates in various markets.
  • Students will also work with real world examples and discuss the marketing potential presented in each.

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